VU Amsterdam is a well-established research university, with a focus on scientific and societal impact. The marketing department within the School of Business and Economics (SBE) has grown considerably and become internationally recognized over the past years, with a large part of the faculty conducting research in the field of consumer behavior. The department is a vibrant, international group of 23 researchers (plus 9 PhD students) publishing in the leading marketing journals, receiving prominent grants and awards, serving on the editorial boards, and showing strong presence in international conferences.
Since 2016, it has been hosting a biennial VU Symposium on Consumer Research with the attendance of top-notch speakers and attendees from US, Europe, and Asia. Over the past years, the department has further enhanced its visibility having established strong connections with other marketing departments in Europe and worldwide.